In The Know
Marketing with Storytelling
Marketing with Storytelling Last week we talked about influencers and promised this week's discussion would be on storytelling marketing. This type of marketing goes hand in hand with influencer marketing. Compelling Storytelling: Craft engaging narratives that resonate with your audience. Share behind-the-scenes, historical, employees for engaging content, showcasing the human side of your business. Personal Connection: Connect with your audience on a personal level. Respond to comments,
Maximizing Your Chamber Benefits
Maximizing Your Chamber Benefits Happy Monday! This week we would like to highlight some opportunities for you to make the most of your membership benefits:Member News: Increase your visibility! Share your latest news and updates to be featured in the newsletter. Send your news to info@pulaskivachamber.org.Online Business Directory Listing: Boost your advertising and enhance your SEO by updating your listing on the online business directory. Log in to your Chamber account to ensure you get maximum
In the Know: Amplifying your Business Influence
Amplifying Your Business Influence In the constantly changing business scene, influence isn't limited to a chosen few—it's a force available to everyone. While high-level marketers often team up with recognized social media figures to expand their reach, some innovative local businesses are adopting influencer marketing on their own social media channels. Using just a cell phone and an affordable microphone, influencer marketing relies on authenticity and personality to promote a product or
Navigating the Digital Landscape for Lasting Business Success
Navigating the Digital Landscape for Lasting Business Success The prospect of adopting new technology may seem daunting. However, venturing into the realm of technology is no longer optional but imperative for businesses striving for success in today's dynamic environment.Technology can propel your business forward, ensuring its continued progress and relevance. Overcoming the Fear of the Unknown: Technology can seem daunting, particularly for those less acquainted with its nuances. However, it's
Lessons Learned from the Big Game Commercials
Lessons Learned from the Big Game Commercials We trust you enjoyed the big game excitement and, of course, the much-anticipated commercials that graced our screens between plays. With advertisers shelling $7 million for just 30 seconds of airtime, it begs the question: who truly scored big in this ad blitz? Or, who did you have to forget to remember Uber Eats? Reflecting on the advertising extravaganza, what insights can we take away from the heavyweights of the industry? The big players in
2023 Recap!
Happy New Year! In 2023, the Chamber saw growth, change, and progress, thanks to the successes of our members! As your businesses thrive, we take pride in celebrating and spotlighting your achievements. Your referrals play an important role in strengthening our network. The insights gathered from your surveys were invaluable, revealing that our members prioritize business education, networking, and promotions. To address these needs, we tailored our events and introduced membership tiers to better
Celebrating the Symbiotic Relationship Between Large and Small Businesses
Celebrating the Symbiotic Relationship Between Large and Small Businesses This time of the year, our focus turns to the backbone of our economy—our valuable small businesses, integral members of our community. As we celebrate their contributions, it's equally important to give a shout-out to the large businesses that play a crucial role in supporting these smaller enterprises. This support is a testament to the interconnected web of businesses that make our community thrive. When organizing customer
2023 Annual Award Winners
2023 Pulaski County Chamber of Commerce Annual Meeting and Awards: Honoring Our Workforce This year's annual meeting at the Volvo Customer Experience Center was truly outstanding. Congratulations go out to the winners, who were announced during Thursday's event.:Nonprofit Excellence of the Year: City of Refuge PulaskiSmall Business of the Year: The Travis TeamBusiness Excellence: Camrett LogisticsBusiness Executive of The Year: Jay Abbott, Red Sun Farms - Greenhouse VegetablesCommunity Champions: Pulaski
Nurturing Team Collaboration
Nurturing Team Collaboration Communication is the backbone of any successful business, and fostering effective team communication can significantly enhance overall performance. Encouraging your team to embrace open communication channels can have a positive effect on your business. A culture that values honesty and clarity creates an environment where team members feel comfortable sharing ideas, addressing challenges, and collaborating seamlessly. In addition to open communication, promoting active
Unlocking Efficiency: The Power of Effective Time Management
Unlocking Efficiency: The Power of Effective Time Management Optimizing your time is a game-changer for anyone navigating a bustling business environment. It's not merely about completing tasks but ensuring that your efforts contribute meaningfully to the larger goals. Time management becomes your secret weapon for a smoother workday. Focus on identifying tasks that genuinely matter. Kickstart your day by pinpointing high-priority activities. This ensures that your time and energy are channeled into
Email Communication: Bridging the Gap in Non-Verbal Cues
Email Communication: Bridging the Gap in Non-Verbal Cues Last week at the Virginia Career Works Business Success Symposium attendees heard from Lois James on effective communication which has us thinking about email communications. How many times have you said, "things don't come across the same in email"? That is absolutely true, but do you know why? When we communicate in person, we are unknowingly paying attention to more than just the obvious words, but also non-verbal cues. These are the
News Release: 4/9/2024
Low-Cost Advertising Strategies (Because We Know You're Not Made of Money) Happy Monday! Budget-friendly marketing is something everyone is interested in, right? To start off your week, we thought we would dive into low-cost advertising strategies that won't leave your wallet crying for mercy. First, Google Business! Claim it like you're claiming the last piece of pizza at a party. Encourage reviews from your customers. Use email Marketing! Start building an email list. Send out newsletters that
Exploring Unconventional Paths to Business Growth
Exploring Unconventional Paths to Business Growth Let's delve into a less explored avenue for business growth that often goes overlooked - the power of fostering innovation within your organization. While marketing is always important, it's innovation that has the potential to revolutionize your business. Consider encouraging a culture of innovation among your team. Actively seek out their input and ideas for process improvements, product enhancements, or even entirely new offerings. Often, your
Navigating the Impact of Negative Reviews on Community Group Pages
Navigating the Impact of Negative Reviews on Community Group Pages In today's digital age, online platforms play a significant role in shaping public perceptions, including those of our town and its businesses. While community group pages can be valuable spaces for community engagement and promotion, they can also become platforms where negative reviews or feedback can have a substantial impact. As Chamber members, it is crucial to understand the potential consequences of negative reviews on community
Out of Town Visitors
Out of Town Visitors When a large event is set to bring in out-of-town visitors to your area, it presents a unique opportunity for your business to make a positive impression and leave a lasting impact on potential customers. By ensuring employees are well-equipped, knowledgeable, and customer-focused, you can provide exceptional service that not only satisfies visitors but also builds your business's reputation and fosters long-term customer loyalty. Preparing your staff for a big event involving
Website or Social Media
Website or Social Media? Business owners often ask if they need a website when they already have a presence on social media. Social media platforms can be powerful tools for businesses but a website remains an essential element of a business's online presence. Here are a few reasons why a website is still essential for businesses: Control and ownership: With a website, a business has complete control over its content, design, and functionality. On social media platforms, a business is limited to
Rollercoaster of Business
he Rollercoaster of Business The business world is full of ups and downs, and it is common in the business community for leaders to experience a rollercoaster of emotions as they navigate the challenges and opportunities from week to week. Things may be going great one week, with sales booming and customers happy, while the next may bring unexpected setbacks, such as supply chain disruptions or negative customer feedback. Maintaining a sense of perspective and keep things in context when things
Artificial Intelligence
Artificial Intelligence AI, or Artificial Intelligence, is revolutionizing the way businesses promote their products and services. AI-based technologies are being used by companies to create more personalized customer experiences, optimize their marketing campaigns, and track customer behavior in real-time. AI has become an integral part of modern marketing strategies as it helps businesses better understand their target audience and create more effective campaigns. Businesses can use AI for
